Last Modified & Updated: 2011/10/03 15:42 by HD Verified
CAM • Communications, Advertising and Marketing
CIPR • Chartered Institute of Public Relations

We identify two main professional communication and advertising courses in the UK that are internationally recognised and respected by employers: the CAM Foundation and the Chartered Institute of Public Relations (CIPR).

The CAM Foundation, (CAM is an abbreviation for Communications, Advertising and Marketing) merged with the Chartered Institute of Marketing functioning as their "communications" wing. CAM offer four diploma level qualifications in communications and advertising. Three of their four courses focus on digital communications whilst the remaining course is their traditional but still popular CAM Diploma in Marketing Communications.

Whereas CAM might be considered as being more niche and aimed towards online digital marketing, CIPR courses can be viewed as being broader in scope and subject matter. CIPR offer several grades of membership (Fellow, Member, Associate, Affiliate, Global Affiliate, and Student) which all span different levels of experience and qualifications in Public Relatios. Constant assessment has made CIPR membership a sought after and beneficial for a career in communications, advertising and public relations.

CIPR offer the only UK industry recognised PR qualifications at a Foundation, Advanced Certificate and Diploma level plus specialist short courses. Their specialist PR short courses are offered in Internal Communication at a certificate/ diploma level).

In any event, which ever one of these communications and advertising courses you select, they will certainly benefit your career - especially if you work in a public relations role.

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