CAM Diploma in Marketing Communications

This course requires no work experience at all.

The course comprises of two modules:

  1. Marketing Consumer Behaviour | 2,000 Word Assingment
  2. Advertising | 2 Hour Exam
  3. Public Relations | 2 Hour Exam
  4. Integrated Media | 2,000 Word Assingment
  5. Sales Promotion & Direct Marketing | 2 Hour Exam

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CAM Diploma in Managing Digital Media

This course requires no work experience at all.

The course comprises of two modules:

  1. Integrating Digital Media and Branding | 2,000 Word Assingment
  2. Implementing Digital Communication | 2,000 Word Assingment
  3. Public Relations | 2 Hour Exam
  4. Advertising | 2 Hour Exam

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CAM Diploma in Digital Marketing

This course requires no work experience at all.

The course comprises of two modules:

  1. Digital Marketing Essentials | 2,000 Word Assingment
  2. Digital Marketing Planning | 2,000 Word Assingment
  3. Marketing and Consumer Behaviour | 2,000 Word Assingment

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CAM Diploma in Hospitality and Tourism Marketing

This course requires no work experience at all.

The course comprises of two modules:

  1. Hospitality and Services Marketing | 2,000 Word Assingment
  2. Tourism Motivation and Behaviour | 2,000 Word Assingment
  3. Marketing and Consumer Behaviour | 6,000 Word Assingment
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CAM Diploma in Digital Metrics and Analytics

The CAM Diploma in Digital Metrics and Analytics qualification is aimed at those who already have some online marketing knowledge and are seeking ways to improve their digital marketing knowledge with a specialism in web analytics and social media monitoring.

The course comprises of three modules (the Marketing and Consumer Behaviour might not be compulsory):

  1. Marketing and Consumer Behaviour | 2,000 Word Assingment
  2. Digital Marketing Essentials | 2,000 Word Assingment
  3. Web Analytics and Social Media Monitoring | 6,000 Word Assingment
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CAM Diploma in Digital Campaign Planning

The Diploma in Digital Campaign Planning course is aimed at providing an insight into marketing and communications principles whilst also teaching how best to plan and research digital consumer's behaviour. Digital tools and techniques available are also taught and explained as well as how best to use and monitor them for maximum ROI.

The course comprises of three modules:

  1. Marketing and Consumer Behaviour | 2,000 Word Assingment
  2. Digital Marketing Essentials | 2,000 Word Assingment
  3. Implementing Digital Campaigns | 6,000 Word Assingment
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CAM Diploma in Digital Media and Branding

The Diploma in Digital Media & Branding is aimed at professionals interested on learning how best to build on their existing marketing experience and explore a more in depth understanding of the digital marketing environment. Both offline and online marketing campaigns are examined.

The course comprises of three modules:

  1. Marketing and Consumer Behaviour | 2,000 Word Assingment
  2. Digital Marketing Essentials | 2,000 Word Assingment
  3. Integrating Digital Media & Branding | 6,000 Word Assingment
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