CIPR Foundation Award
This course is set at A-level standard and provides an introduction to PR as a career. Students will learn the basic theories of effective communication and develop writing and other essential skills and techniques. At least five GCSEs at grade C or above*. Plus, those whose first language is not English must be able to demonstrate proficiency in the language - spoken and written - to an International Language Testing System (IELTS) band score of 7.0 or above or equivalent.
- Key CIPR terms | Written Exam
- Techniques and theories of public relations | Written Exam
- Relationship between PR and marketing | Written Exam
- Advertising, promotions and publicity | Written Exam
CIPR Advanced Certificate
A course giving students a solid grounding in all the key concepts, techniques and skills needed to develop effectively as a PR practitioner. It is a qualification in its own right, but also prepares students for the CIPR Diploma. Consisting of a minimum 48 hours tuition. Teaching days vary according to venue. In addition to the taught sessions, students are expected to spend approximately five to six hours a week on independent study over the duration of the course.
- Managing PR | Assignment
- Defining PR and its role in the organisation | Assignment
- PR and communication theory | Assignment
- PR in action | Assignment
CIPR Internal Communication Certificate
The CIPR Internal Communication Certificate will provide you with a solid grounding in all the key concepts, techniques, theories and skills needed to develop effectively as an internal communication professional. You will focus on core topics such as:
- Organisational culture and transformation (theory) | Assignment
- Communication theory and strategic internal communication and engagement | Assignment
- Planning and managing tactics | Assignment
- Setting the right tone of voice | Assignment
- Using social media for internal communication | Assignment
- Role of internal communications in transforming organisations | Assignment
CIPR Internal Communication Diploma
The course comprises of nine exams,(you might be exempt from some):
- Assessing internal communication | 6,000 Word Assignment
- Change management and communication | 6,000 Word Assignment
- Applying advanced communication theory | 6,000 Word Assignment
- Research project | 6,000 Word Assignment
CIPR Public Affairs Diploma
This qualification is aimed at practitioners who want to develop their strategic public affairs and management skills with the aim of taking on more senior roles.
- The political landscape, trends and challenges | 6,000 Word Assignment
- The art and science of lobbying and campaigning | 6,000 Word Assignment
- Public affairs in the context of reputation management | 6,000 Word Assignment
- Research project | 6,000 Word Assignment
CIPR Crisis (Response) Communication Diploma
The course is based in practice and taught by practitioners experienced at senior levels in private and public sector settings working nationally and internationally.
- Public relations and media theories | 6,000 Word Assignment
- The organisation in society | 6,000 Word Assignment
- Case study identification, compilation and analysis | 6,000 Word Assignment
- Issues management workshop | 6,000 Word Assignment
- Risk assessing | 6,000 Word Assignment
- Analysing crisis prone organisations and underlying causes | 6,000 Word Assignment
- Threats to trust and reputation | 6,000 Word Assignment
- The role of the media (news and social) | 6,000 Word Assignment
- Research methods needed for auditing organisations | 6,000 Word Assignment
- Planning issues in response to any developing crisis | 6,000 Word Assignment
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