The new CAM Qualifications
Earlier this year we saw the launch of two new (and possibly overdue) CAM qualifications aimed at digital marketing. The general consensus is that these qualifications have been a success, that their syllabi was intelligently put together, and that we expect their popularity to grow. The new CAM professional qualifications are:

Professional Diploma in Digital Marketing and the Professional Diploma in Managing Digital Media. Both of these diplomas are level 4 NQF qualifications and like all CAM courses are fully accredited and awarded by the CIM, ((Chartered Institute of Marketing). The only previous CAM offering was the CAM Diploma in Marketing Communications. The CAM Diploma in Marketing Communications consists of five modules, studied in this order: Marketing and Consumer Behaviour, Advertising, Public Relations, Direct Marketing & Sales Promotion and Integrated Media.

What is the difference between the CAM qualifications?
Essentially the older CAM course, the CAM Diploma in Marketing Communications is the more traditional marketing communications course that was aimed at those seeking a career in PR and direct marketing. A glaring missing module in this five module course was a digital SEO or SEM segment, which the newer courses address due to the popularity of these subjects and obvious increasing demand.

The newer qualifications are designed for marketing and communication professionals who want specialist knowledge and understanding of what digital marketing is and turn that knowledge into successful marketing strategies. Taking each of these in turn lets have a look at the:

CAM Diploma in Managing Digital Media
The CAM Diploma in Managing Digital Media fundamentally address and teaches the new methods of connecting and talking to customers with a focus on the Internet. This professional qualification looks at digital channels and their suitability for inclusion in a media communications plan. Search Engine Optimisation (SEO), Search Engine Marketing (SEM), display advertising, email relationship marketing, viral marketing, online PR management, affiliate marketing and social media are all covered in the syllabus. This CAM course also looks at digital metrics and related legislation, regulation and (evolving) codes of business practice. The CAM Diploma in Managing Digital Media is designed to provide the student with highly useful and targeted knowledge and skills to manage digital marketing and communications campaigns.

The CAM Diploma in Managing Digital Media has an essential object in being able to examine the exploding marketing channel of social networking. Twitter, facebook, linkdIn, etc., coupled with mobile marketing are all growing and evolving extraordinarily fast. To understand and use these new mediums has clear commercial value and certainly has a part to play within the marketing mix.

The CAM Diploma in Digital Marketing has three modules: Digtal Marketing Essentials, Digital Marketing Planning and Marketing and Consumer Behaviour. Each of these modules in an award and the assessment route is by assignment, (2,000 words). Completion of all four modules will result in being awarded the Diploma from the CIM, ((Chartered Institute of Marketing).

Diploma in Digital Marketing
This relatively new CAM course, (launched the start of 2010) is designed to provide the student with knowledge that sets the foundation for the principles of digital marketing and teach the required skills to undertake digital marketing planning. This CAM qualification covers Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), Click Through Rates (CTR), the importance of landing pages, the different types of online advertising, email and viral marketing, online public relations and social media. The course also teaches how to understand and use analytics and the evolving regulation and codes of practice. The course syllabus will teach the student to understand the fundamental marketing planning concepts for an online organisation, (or department) as well as key factors involved in implementation, measurement and return of investment of successful campaigns. This CAM course in Digital marketing was the result of marketing having become a multi-channel environment. The course will also examine similarities and differences between traditional and digital marketing including: relationship marketing, privacy concerns, trust and credibility building.

Like the CAM Diploma in Managing Digital Media, each module is an award and is assessed by a 2,000 word assignment. This qualification is also awarded by the CIM. The four modules are: Advertising, Public Relations, Integrated Digital Media and Branding and Implementing Digital Campaigns

In conclusion
Our understanding is that these professional communication courses have been very popular since their launch in early 2010 and demand will continue and grow. Without any doubt marketing has developed into a multi-channel discipline whereby the marketer must be able to understand how digital marketing can be executed and managed. We expect to see these new courses flourish and would not be surprised to see the CIM e-marketing qualification being dropped in favouring these more factual and benefical professional courses. Another interesting feature is that each of the new CAM modules are awards in their own right - this making this a very interesting course to study since the student can study at their own pace and achieve as they learn.
This entry was written by clientAdmin, posted on Monday, June 21, 2010 Bookmark the permalink. Follow any comments here with the RSS feed for this post. You can post a comment. 1 comment for “The CAM new courses - any good?”
Gravatar of oracle coursesoracle courses Posted Thursday, December 02, 2010 at 12:53:53 PM This is good that CAM launched courses in digital marketing as well. This will be very helpful for upcoming SEOs.