CIM Introductory Certificate in Marketing
This course requires no work experience at all.
The course comprises of two modules:
- What is Marketing? | Computer Based Assessment
- Understanding the Customer | Computer Based Assessment
CIM Professional Certificate in Marketing
This course is typically for a marketing executive, or someone new to marketing and just starting their career. Most students will just have graduated or will have two to three years work experience.
The course comprises of four modules:
- Marketing Essentials | 3 Hour Exam
- Marketing Information and Research | 6,000 Word Assingment
- Assessing the Marketing Environment | 3 Hour Exam
- Stakeholder Marketing | 6,000 Word Assingment
CIM Professional Diploma in Marketing
This is a management course, i.e. for those that wish to learn how to manage a marketing department, or indeed for professionals working as a marketing manager but don't have a qualification. This level assumes competence in marketing and examines overall marketing planning and execution.
The course comprises of four modules:
- Marketing Planning Process | 6,000 Word Assingment
- Delivering Customer Value Through Marketing | 3 Hour Exam
- Managing Marketing | 6,000 Word Assingment
- Project Management in Marketing | 6,000 Word Assingment
CIM Professional Postgraduate Diploma in Marketing
This course requires no work experience at all.
This is the most senior level and is for those with significant marketing experience. This course looks at marketing from a strategic perspective.
The course comprises of four modules:
- Emerging Themes | 6,000 Word Assingment
- Analysis and Decision | 3 Hour Exam
- Market Leadership and Planning | 6,000 Word Assingment
- Managing Corporate Reputation | 6,000 Word Assingment
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