Clearly by taking the time to read this you are interested in studying a marketing course and are seeking a certificate or diploma in marketing. First off – make sure that you are 100% committed to a career in marketing. If you are, then look towards completing the CIM Diploma in Marketing which is the industry “standard” when it comes to marketing training courses. However – if you are more interested in sales but still wish to attain more marketing skills, then have a look at the IMSS.
Perhaps you are more interested in Public Relations and Communications? If so then you would be best to read our communication courses summary.
Finding a good marketing school in London depends on several factors such as what delivery mode you wish to be taught. Are you looking for part time marketing courses or an online course? Different schools excel within each of these delivery modes. If you want to study a CIM course in London then obviously the college (private school) or university, must be accredited by the Chartered Institute of Marketing.
Here are some questions to consider when looking for a school that offers professional courses in London:
Employment Placement?
Find out if the marketing school can help place you in the right job once you have finished your marketing training.
Class Sizes
Find out the student to teacher ratio – the admissions team ought to be able tell you this. The CIM Marketing Postgraduate courses in London tend to have less students per teacher whilst the lower levels like the CIM Introductory Certificate in Marketing and CIM Professional Certificate in Marketing tend to have more students in the classroom. Ask!
Obviously, online marketing courses have no such restriction but it is worth asking if they offer any online workshops and how many people typically attend – albeit online. Remember, all forms of interaction are important.
What education does the faculty have?
What is the level of education of the faculty and teachers? Are there any doctorates, MBA holders etc. Chartered Marketers would certainly be a plus (many might argue compulsory) achievement to have when teaching part time marketing courses.
Pass Rates! Pass Rates! Pass Rates!
What is the schools’ pass rates! This is a vital and important question. Ask what their pass rates were for all their CIM levels.
Cost. Obviously!
How much do they charge for their marketing courses and what do you get for that money? Professional courses in London tend to be under £2,000 but can exceed that figure. Studying marketing in London city centre will cost slightly more than outside.
In Summary
Part time marketing courses can be expensive but are certainly worthwhile. If you disagree with us that a CIM Course is worth while let us know (we have a separate blog post on that).
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